So according to wired, the FTC is threatening to fine any blogger who does a review after getting a freebie and fails to disclose the fact.
The FTC says that the established media have established credibility, and so are not subject to the rule.
There really ought to be a punch line, but I'm too flabbergasted at the illogic.
Update November 5 2009 - Colleen Lindsay at The Swivet has now posted a wonderful disclaimer, which I now adopt. Paul Neuhardt's disclaimer starts like this:
DISCLAIMER: Be it known by all here reading that the following may or may not be the case in any given book review I post:
1. If I talk about a book, I might have gotten it for free from someone with a vested interest in the success of that book. On the other hand, I might have found it abandoned in the seat pocket in front of me during my last plane trip. I’ll try to let you know on a case by case basis.
Click through to The Swivet to see the whole thing.