Neither Fish Nor Fowl, But Tasty...

Phil Rickman posted recently about his problems with developing branding for his unique writing combination - The Spiritual Procedural Genre. He writes novels that are non-cozy non-horror non-romance yes-paranormal yes-suspense fiction with a female vicar protagonist.

It's a fascinating stroll down a successful midlist career, trying to explain what your story isn't to people who desperately want to sell it as something else.