Lindsay Robertson posts about the Do's and Don'ts of Online Publicity
Robertson is apparently in an eco-zone of the Internet where news that's more than an hour old is considered archaic-- she serves as a feeder-of-new-news toward the top tier, thus won't post older information that might waste the top tier's time -- so take her ideas from that point of view.
She suggests that a publicist should study a small number of mid-tier blogs and send them information closely tailored to their needs and wants, and send that information within minutes of its being public.
Hat tip, Dystel & Goderich Literary Agency.
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